About Us
VortexDNA has developed and patented a predictive algorithm derived from the mathematics of complex systems. Our first product, InsuranceDNA, reduces risk of loss in the insurance industry. Our second product, AdDNA, improves the relevance of ads in online advertising.
Our company was incorporated in October 2005 and is based in Christchurch, New Zealand. In 2007, we validated our technology using Google Search results, proving that people were 14% more likely to click on a link with a high VortexDNA Relevance Score than on one with a low score. In the online ad environment, this equates to a 3% improvement in click rate—highly significant by Google's own standards.
Our Purpose
To empower people to create the life they want.
Our Values
Wholeness: We work for the good of the whole. Something has to work for everyone or we don't do it.
Sharing: We believe sharing is the basis of all prosperity. Give first and then expect to receive.
Honesty: We are open and honest with you. Transparency allows us to be who we are at all times.
Privacy: We believe in Tough Privacy. We do not keep records of your browser history beyond your last click. Our systems are also designed so that we cannot trace your browser history even if required to do so by law.
