How mywebDNA Works

mywebDNA matches a numerical profile of who you are
—your purpose, values and life focus—with a numerical profile of links on the Web.

how it works

Your DNA (e.g. 452785) is generated
from the surveys you take or from your
click activity.

how it works

DNA is applied to items and Web pages you and other users click on.

how it works

mywebDNA is smart! Every time you
click on a link it updates your DNA to make better predictions for you next time.

how it works

We compare your DNA with item DNA to find relevant links for you.

The plug-in runs invisibly in the background as you browse, appearing only to circle links that are specifically relevant to you.