What is VortexDNA?

VortexDNA is an algorithm that uses the mathematics of complex systems to predict human behavior.

Based on widely accepted scientific principles and years of research, the technology offers companies the ability to better anticipate how their customers are likely to act.

VortexDNA is the engine behind our first two products: InsuranceDNA, which reduces risk of loss in the insurance industry, and AdDNA, which improves the relevance of online ads.

InsuranceDNA allows for a more equitable distribution of premiums with greater profitability. AdDNA improves clickthrough rates with absolute privacy and no clickstream tracking.

Contact us today to find out how we can improve your bottom line.